CatchThis Blog / naming rules

Alex Kelley and Erin Milnes

April 4, 2017

We all remember the California Milk Processor Board’s famous question. But before we can ask ourselves if we’ve got milk, we need to agree on what milk is. A fellowship of US Congresspeople is pushing a bill (the DAIRY Pride Act) that would ban non animal-based drinks from being called “milk,” “yogurt,” or “cheese.” Are you […]

Mark Skoultchi

June 16, 2014

As a brand naming specialist who’s done product naming and company naming for hundreds of brands, it’s rare that a new brand name will surprise me. But when Booz & Company recently renamed itself Strategy& (as part of its acquisition by   by Pricewaterhouse Coopers)—well, that was a new one. You read it right: Strategy&. The […]

Laurel Sutton

October 17, 2008

Catchword has not yet been paid to name a baby, but that doesn’t mean we don’t have the expertise to do it. In fact, almost all of the Catchword team are parents. There are hundreds of websites devoted to baby naming, but we think this is one of the funniest: Baby’s Named a Bad, Bad […]