CatchThis Blog / naming mistakes


September 19, 2019

News Corp, the mass media conglomerate that owns Dow Jones & Company (publisher of The Wall Street Journal and Barron’s), the New York Post, The Times (of London), Foxtel (Australian TV), HarperCollins, and others, is launching a new news aggregation app and website: Knewz.

The Catchword Team

September 29, 2017

As you’ve no doubt heard, Bodega is a new company with plans to install internet-connected pantry units, stocked with non-perishable convenience store items, in apartments, gyms, and workplaces across the country. For those not familiar, a bodega is a corner store often found in urban neighborhoods. The word is Spanish (with multiple meanings: cellar, warehouse, […]

Jed Rendleman

October 28, 2015

Take it from us, product or company naming is not for the faint of heart. It’s a lot harder than just sitting around the kitchen table, drinking wine and shouting ideas at your friends (that’s actually what we do after work). Name creation is part art, part science, and it’s very easy to do it […]

Alex Kelley

October 2, 2014

Sometimes when naming or renaming, companies have a tendency to revert to the safest option—using words, letters, suffixes, and formulas that are so tried and true they have no risk of provoking any negative reaction or confusion whatsoever among consumers. Of course, a name shouldn’t confuse or anger people, but a good linguistic screening will […]

Beth Gerber

August 19, 2013

This guest post originally appeared at MarketingProfs.  Naming your new company or product is a huge opportunity. Get it right, and you could put your brand on the map, generate buzz, and spark interest among customers. Get it wrong, and you might render your brand invisible—or call attention to it for all the wrong reasons. […]

Mark Skoultchi

October 2, 2009

This one would have been more timely 18 months ago but it’s still a good example of thoughtless naming. From what I understand, it’s a Korean word for “we”. I’m guessing the bank’s clientele is predominantly Korean, but the branch is located in the center of Fort Lee, NJ, and I noticed at least 10 […]

Mark Skoultchi

June 25, 2009

[Today it was announced that the Russian energy giant Gazprom would enter into a joint venture with the Nigeria National Petroleum Corporation. The new firm, to be called Nigaz, is set to build refineries, pipelines and gas power stations in Nigeria.] Apparently Gazprom, a Global 500 company with nearly 400,000 employees (no exaggeration) doesn’t have […]

Laurel Sutton

December 11, 2008

You know, there are times when it’s just not enough to say “I think someone checked this” before going to press. Take the highly respected, highly academic, highly (today) embarrassed Max Planck Research journal, which featured some beautiful Chinese calligraphy on the cover of its special China edition. Unfortunately, it turned out to be an […]

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