CatchThis Blog / naming mistake

Alex Kelley

October 20, 2016

In advance of their IPO, Snapchat is lopping off the “chat” part of their name. Among certain circles, this happened a while ago. For years, teens could be found sitting on the floor of the mall chained to an outlet declaiming, “Gotta check my snaps” or “Just sent you a snap” or “I can’t believe you […]

Alex Kelley

September 16, 2015

This year, Uber and Airbnb launched magazines to further connect with their passengers, drivers, and guests. The idea isn’t new—though everyone’s favorite in-flight catalogue Skymall has been grounded due to bankruptcy, airline periodicals do reach a robust, affluent and literally captive audience, at least while the seat-belt sign is illuminated. Now, Uber and Airbnb are […]

Alex Kelley

October 2, 2014

Sometimes when naming or renaming, companies have a tendency to revert to the safest option—using words, letters, suffixes, and formulas that are so tried and true they have no risk of provoking any negative reaction or confusion whatsoever among consumers. Of course, a name shouldn’t confuse or anger people, but a good linguistic screening will […]

Mark Skoultchi

April 29, 2010

I stumbled upon the exciting news of a new Japanese space yacht that will use sunlight-particle propulsion sails. This technology will help humans hop from planet to planet without fuel tanks. Holy crap, how awesome is that? A space ship that extends its shiny glossy, gossamer wings and rides the solar winds. Wow. Then I […]

Mark Skoultchi

November 21, 2008

Thumbing through my wife’s InStyle the other day (I’ve confessed my metrosexual tendencies in previous blogs, so hush) I noticed an advertisement for Gucci’s new fragrance for men: Gucci. At first I wasn’t sure who made the product because the name is so non-distinctive, but then I saw the endorsement: BY GUCCI. Gucci By Gucci. […]