CatchThis Blog / naming message

Beth Gerber

March 21, 2013

Let’s say you’re naming your company or a new product or service. You’ve hired a naming agency—or have done the name creation in house. The creative exploration is over, and you have a variety of options to choose from. Great. Now comes the hardest part. Before selecting those names that you send to your attorneys […]

Maria Cypher

June 23, 2011

In my Naming by Numbers blog post of May 26, I shared the many roadblocks facing potential name candidates. To overcome these hurdles, an effective naming process requires the creation of an enormous pool of potential names — hundreds or even thousands of names. This concept of “quantitative creativity” is essential to ensuring that great names are […]