CatchThis Blog / naming help

Mark Skoultchi

June 19, 2008

Ten years ago this spring, three youngish whippersnappers, bright-eyed and bushy-tailed, opened the doors at Catchword Branding. Since then, we’ve gone from a small startup working with a handful of up-and-coming firms to a full-service bicoastal naming agency with a roster of blue chip clients. In honor of our 10th anniversary, we’d like you to […]

Maria Cypher

March 17, 2008

In honor of Saint Patrick’s Day, Catchword’s naming leprechauns have been busy compiling statistics on Green names and implications for marketers. It seems everyone’s jumping on the green brandwagon. Trademark filings incorporating “green” jumped 143% between 2006 and 2007, versus under 5% for “red” and “blue.” Clorox’s recent introduction of Green Works, a line of […]

Laurel Sutton

June 26, 2007

If I read one more article about product naming called “What’s in a Name?”, I will scream. Curse you, Bill Shakespeare! That is all.

Laurel Sutton

July 19, 2004

Wordcraft: The Art of Turning Little Words Into Big Business By Alex Frankel Published by Crown Publishing Group 241 pages, $24.00 ISBN 1400051045 Reviewed by Laurel Sutton Very few books have been written exclusively about naming, so it’s a pleasure to read a book so concerned with our little corner of the branding industry. Wordcraft […]