CatchThis Blog /
< Back

Naming Tip: How to Choose the Right Codenames

Mark Skoultchi
March 1, 2011
When clients come to us needing a new product or company name for an exciting project, there's a common situation we encounter. And it isn't what you might expect. More often that not we have to battle the love a...
More
By |March 1st, 2011|Naming Tips, Product Naming|Comments Off on Naming Tip: How to Choose the Right Codenames
Read More

Dear Brandy

Mark Skoultchi
October 21, 2010
A brand advice column by Brandy Monakir – Strategist & Good Listener. Hi Everyone! My name’s Brandy Monakir, and I’m a seasoned brand strategist. Catchword’s been nice enough to allow me to contribute to their blog by answering some of...
More
By |October 21st, 2010|Brand Naming, Naming Tips|Comments Off on Dear Brandy
Read More

Now You See It: Do You Like It?

Mark Skoultchi
October 14, 2010
It's not easy to judge potential brand name candidates when all you have is a list of names on a piece of paper. When Catchword presents ideas to clients, we'll typically contextualize names visually to help bring them to life....
More
By |October 14th, 2010|Catchword|Comments Off on Now You See It: Do You Like It?
Read More

How to Use a Focus Group for Brand Names: Catchword Video

Catchword
August 25, 2010
Sometimes, properly conducted focus group research can provide a useful data point when evaluating brand name candidates. On the other hand, ill-conceived research may torpedo your best ideas and lead you to a name that's bland at best. So how...
More
By |August 25th, 2010|Brand Naming, Naming Tips, Videos|Comments Off on How to Use a Focus Group for Brand Names: Catchword Video
Read More

How to Trademark a Company or Product Name: Catchword Video

Catchword
August 17, 2010
As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable. Catchword principal...
More
By |August 17th, 2010|Naming Tips, Trademark, Videos|Comments Off on How to Trademark a Company or Product Name: Catchword Video
Read More

How to Find the Right Domain Name: Catchword Video

Catchword
August 10, 2010
When do you need an exact .com—and when can you get away without one? How do you go about finding a domain name? Or negotiating a purchase from another party? In this 6-minute video, Catchword principal and linguistics director Laurel...
More
By |August 10th, 2010|Naming Tips, Videos|Comments Off on How to Find the Right Domain Name: Catchword Video
Read More

How to Work with a Naming Company: Catchword Video

Catchword
August 3, 2010
Not every company needs (or can afford) a naming company, and not all naming companies are created equal. In this 5-minute video, Catchword principal Mark Skoultchi discusses who should hire a naming company, and what to look for when evaluating...
More
By |August 3rd, 2010|Brand Naming, Branding, Naming Tips, Videos|1 Comment
Read More

How to Understand the Types of Brand Names: Catchword Video

Catchword
July 27, 2010
From the completely fanciful to the highly descriptive, from numbers and acronyms to foreign languages and coined words: there are all kinds of brand names out there in the marketplace. And there's a time and place for every one. In...
More
By |July 27th, 2010|Brand Naming, Naming Tips, Videos|Comments Off on How to Understand the Types of Brand Names: Catchword Video
Read More

How To Pick An International Brand Name: Catchword Video

Catchword
July 20, 2010
Think you can vet a brand name destined for a foreign country simply by running it by someone you know who speaks the language fluently? Think again. It takes a lot more than that to assess whether a name will...
More
By |July 20th, 2010|Brand Naming, Naming Tips, Videos|1 Comment
Read More

How to Evaluate a Brand Name: Catchword Video

Catchword
July 13, 2010
We've seen it time and again: evaluating name candidates for a new brand can be an emotional minefield. Idiosyncratic associations ("It reminds me of my Aunt Joan"), the comfort of the familiar over the distinctive, the opinions of colleagues or...
More
By |July 13th, 2010|Brand Naming, Naming Tips, Videos|Comments Off on How to Evaluate a Brand Name: Catchword Video
Read More