CatchThis Blog / naming guide

Catchword

July 13, 2010

We’ve seen it time and again: evaluating name candidates for a new brand can be an emotional minefield. Idiosyncratic associations (“It reminds me of my Aunt Joan”), the comfort of the familiar over the distinctive, the opinions of colleagues or even family members—all can sabotage objective evaluation and blind companies to their best brand name […]

Catchword

July 6, 2010

Ever wonder how the naming pros do it? Catchword takes you behind the curtain and shares some of the secrets to creating great product and company names. Today’s 5-minute video features Catchword co-founder and executive creative director Maria Cypher, who explains a variety of the techniques brand naming specialists use as part of their creative […]

Mark Skoultchi

May 10, 2010

What does naming a baby have to do with naming a laundry detergent? More than you might think. Just as a good commercial brand name creates positive interest and helps that brand make its way in the world, the right first name can smooth your child’s path and predispose people to think well of him […]

Maria Cypher

February 12, 2010

A few weeks ago, some music buddies and I decided to take the plunge and start a band. Needless to say, there have been expectations that the rhythm-guitar-player-slash-singer who also happens to be a professional namer would come up with a snazzy name for the group. Funnily enough, I’m not sure it will come from […]

Laurel Sutton

December 2, 2009

Wahey! Our totally cool, fun, informative, and cheeky Brand Name Owner’s Manual has gone live on the web at long last. It’s got a ton of advice on naming and an extensive breakdown of car name themes We’re so excited, we did a press release and everything. Take a test drive, kick the tires, and […]

Laurel Sutton

December 12, 2008

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be posting 10 different sections on a weekly basis, so please come back every Friday for more. If you like what you see, please download a copy of your very own, or write to us and […]

Laurel Sutton

December 5, 2008

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be posting 10 different sections on a weekly basis, so please come back every Friday for more. If you like what you see, please download a copy of your very own, or write to us and […]

Laurel Sutton

November 21, 2008

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be posting 10 different sections on a weekly basis, so please come back every Friday for more. If you like what you see, please download a copy of your very own, or write to us and […]

Laurel Sutton

November 14, 2008

Here’s another excerpt from our handy dandy naming manual – it’s like a car manual, only about naming! We’ll be posting 10 different sections on a weekly basis, so please come back every Friday for more. If you like what you see, please download a copy of your very own, or write to us and […]

Mark Skoultchi

November 11, 2008

Over this past summer, we wrote a weekly series called 10 Naming Tips. Each week we offered free advice on the naming process for those of you out there beginning the daunting task of company naming or product naming. We know all too well that naming companies or products can be a challenge, and we […]