CatchThis Blog / naming firm

Jed Rendleman

January 22, 2016

This post originally appeared on Wordnik on November 5, 2015 We here at Wordnik love talking to professional namers about the naming process. So we were delighted to have the chance to chat with Mark Skoultchi, a partner at Catchword, a full-service naming company founded in 1998. Mark spoke with us about Catchword’s naming process, […]

Mark Skoultchi

August 10, 2015

This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you’ll face when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should adapt the URL so that it fits with your brand and allows consumers to easily […]

Laurel Sutton

May 19, 2015

This blog was originally published on Duets Blog on May 18th, 2015. When the San Francisco Chronicle’s “Top 100 Bay Area Restaurants 2015” guide arrived today, I started paging through eagerly. But not to see if my favorite spot made the list, or even to see if I’d eaten at any of the top 100, […]

Jed Rendleman

May 14, 2015

I shuddered beneath the jaundiced third avenue streetlamp, preferring to give the panhandler a “sorry, man” over one of my few dollars. I had just enough for a doughnut and a coffee. In front of the counter, there was room for about five people to stand. A small, hairy man sat perched on a lofted […]

Jed Rendleman

April 27, 2015

Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates the importance of search engine optimization (SEO) as a tool for driving any business towards success. Because so many of your new customers will search for you online to find your website, it’s essential to […]

Beth Gerber

March 5, 2014

This article originally appeared at MarketProfs OK, you’ve bitten the bullet and decided to hire a naming firm for your next branding initiative. You’ve researched and vetted several firms, and you’ve picked one that feels like a good match. It’s not an insignificant investment, and there’s a lot riding on it. So what do you […]

Beth Gerber

May 31, 2013

Secrecy is a key ingredient in any naming project. Without it you court disaster, risking time, money, and marketing impact. However, maintaining secrecy too tightly for too long brings its own dangers, including lack of creative input and failure to find potential problems. It’s important to find a balance to protect yourself, and the success […]

Mark Skoultchi

May 10, 2011

At Catchword, we often get asked what type of clients use naming firms. First, it is important to note that the cost of naming services is not cheap, and not everyone can afford to work with a professional agency.  The companies that benefit most usually have a large customer base and can afford to heavily […]


August 3, 2010

Not every company needs (or can afford) a naming company, and not all naming companies are created equal. In this 5-minute video, Catchword principal Mark Skoultchi discusses who should hire a naming company, and what to look for when evaluating one. He also talks about the steps in a typical naming process, the kinds of […]

Mark Skoultchi

August 25, 2008

Many naming specialists cringe when they hear the words “consumer research.” This negative reaction isn’t because the idea of research is inherently bad. Instead, it’s because naming firms have seen the good, the bad, and the ugly when it comes to the execution of naming research. And, because many researchers don’t understand the nuances of […]

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