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The Name Game: Mark Skoultchi of Catchword

Jed Rendleman
January 22, 2016
This post originally appeared on Wordnik on November 5, 2015 We here at Wordnik love talking to professional namers about the naming process. So we were delighted to have the chance to chat with Mark Skoultchi, a partner at Catchword,...
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By |January 22nd, 2016|Catchword, Company Naming, Fun Stuff, Naming Tips, Product Naming|Comments Off on The Name Game: Mark Skoultchi of Catchword
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Standing On Broad Shoulders: The Broadly Name Review

Tamar Altfest
August 26, 2015
Earlier this month, media leviathan VICE Media, Inc. launched Broadly—the first women’s interest site among its stable of digital channels—featuring daily editorials, digital videos, and immersive long-form documentaries. Broadly leverages VICE’s in-your-face style and tone, intelligent coverage of prickly territory, cheeky humor, and confident...
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By |August 26th, 2015|Name Reviews|Comments Off on Standing On Broad Shoulders: The Broadly Name Review
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Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?

Mark Skoultchi
August 10, 2015
This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you'll face when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should...
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By |August 10th, 2015|Naming Tips|Comments Off on Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?
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An Appetite for the Unexpected: Bay Area Restaurant Names

Laurel Sutton
May 19, 2015
This blog was originally published on Duets Blog on May 18th, 2015. When the San Francisco Chronicle’s “Top 100 Bay Area Restaurants 2015” guide arrived today, I started paging through eagerly. But not to see if my favorite spot made...
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By |May 19th, 2015|Fun Stuff, In-the-News|Comments Off on An Appetite for the Unexpected: Bay Area Restaurant Names
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How to Brand Your Company or Product to Maximize SEO: The Naming and Branding Consultants Method

Jed Rendleman
April 27, 2015
Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates the importance of search engine optimization (SEO) as a tool for driving any business towards success. Because so many of...
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By |April 27th, 2015|Naming Tips|Comments Off on How to Brand Your Company or Product to Maximize SEO: The Naming and Branding Consultants Method
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This Just In: Naming Is Still Hard

Laurel Sutton
June 15, 2010
There have been a number of Dilbert strips that deal with naming; seems like Scott Adams does about one a year. And you know what? It's still funny, and it's still true! This is the crux of naming: finding names...
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By |June 15th, 2010|Fun Stuff, Product Naming, Trademark|Comments Off on This Just In: Naming Is Still Hard
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The X-Rated Valentine’s List: Catchword’s Best/Worst Adult Toy Store Names

Laurel Sutton
February 12, 2010
Some say it with flowers. Others, with chocolates. And then there are those who prefer more stimulating tokens of their affection. So in the holiday vibe, this Valentine’s Day the brand naming specialists at Catchword decided to take a look...
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By |February 12th, 2010|Brand Naming, Fun Stuff, Language Use|4 Comments
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Naming Tip #10: If you’re going to conduct naming research, make sure you do it right.

Mark Skoultchi
August 25, 2008
Many naming specialists cringe when they hear the words “consumer research.” This negative reaction isn’t because the idea of research is inherently bad. Instead, it’s because naming firms have seen the good, the bad, and the ugly when it comes...
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By |August 25th, 2008|Naming Tips|Comments Off on Naming Tip #10: If you’re going to conduct naming research, make sure you do it right.
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Naming Tip #9: Avoid negative international associations

Mark Skoultchi
August 18, 2008
Linguistic and cultural appropriateness are important factors when launching a global brand. We all know about the Chevy Nova. Naming a car with a word which means “doesn’t go” in Spanish is probably not the best idea (although we’ll dispel...
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By |August 18th, 2008|Naming Tips|Comments Off on Naming Tip #9: Avoid negative international associations
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Naming Tip #8: Always keep a handful of strong name candidates under consideration

Mark Skoultchi
August 11, 2008
Everyone loves an epiphany. Unfortunately, expecting an epiphany from a naming process is usually a bad idea. It’s common to want to fall in love with a single name candidate that communicates all of your desired messages, that is legally...
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By |August 11th, 2008|Naming Tips|Comments Off on Naming Tip #8: Always keep a handful of strong name candidates under consideration
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