May 31, 2013
Secrecy is a key ingredient in any naming project. Without it you court disaster, risking time, money, and marketing impact. However, maintaining secrecy too tightly for too long brings its own dangers, including lack of creative input and failure to find potential problems. It’s important to find a balance to protect yourself, and the success […]
April 15, 2013
No matter how loved or loathed they are, we like to give nicknames to our political leaders. Sometimes they’re compliments, often they’re insults. By doing so, we humanize them; we try to put our own spin on these larger-than-life personalities. The recently-departed Margaret Thatcher’s strong style of governance gave rise to many nicknames, including “The […]
April 14, 2010
We couldn’t help ourselves: The KFC Double Down was just such a wacky sandwich and product name that we had to try our hand at renaming it. What would you have named the Double Down? Here are a bunch of our other, catchy names. Can you do better? Chickadon’t (from Chickadee) Chicken Out Chicky Clear! […]
May 5, 2009
A friend of a friend put together a hilarious and clever site called Rename the Swine Flu. Looks like my blog post earlier this week was no match for Zach’s fun site. I think his site’s popularity is all because of his logo. How cute is that?! (Well, okay there’s a lot more going on […]