CatchThis Blog / naming by numbers

Maria Cypher

May 26, 2011

People often ask us how we come up with names. Are they computer generated? Do we sit around, drinking wine, jotting down thoughts on cocktail napkins? Or, maybe we shuffle Scrabble tiles around till we find that perfect combination of letters? Once upon a time, these approaches might have worked, but these days namers use […]

Burt Alper

November 28, 2007

Product names can take many forms. There are fancy product names, like Blackberry. There are descriptive product names, like Raisin Bran. And of course, there are product names that aren’t really names at all, just model numbers. Some of these product names fade into the woodwork, serving only to help customers by the specific product […]