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Put me in, Coach! Name review of Tapestry

Erin Milnes
October 17, 2017
Tapestry logo
Fashion powerhouse Coach surprised the world by announcing that its parent company -- which recently acquired Kate Spade and Stuart Weitzman -- will be changing its name to Tapestry. Nary a name change escapes lampooning on Twitter, and after the...
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By |October 17th, 2017|CatchThis News, Company Naming, Name Reviews|Comments Off on Put me in, Coach! Name review of Tapestry
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A long, slow crumble: Name review of Android Oreo

Alex Kelley
September 13, 2017
The wheels of time turn and turn. We grow older. Our phones keep telling us we need to upgrade or update our operating systems. Such is the way of life. For those who have neither a sweet tooth nor bluetooth,...
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By |September 13th, 2017|CatchThis News, Name Reviews|Comments Off on A long, slow crumble: Name review of Android Oreo
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Tiers of Pain: Many Companies Mess Up Product Naming Hierarchies

Alex Kelley
December 3, 2015
Many companies offer tiers of products for the customers, but creating a coherent product naming scheme for the various tiers is difficult. The names of a hierarchical product line have to be distinct so as not to be confused, and...
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By |December 3rd, 2015|Branding, Language Use, Naming Tips, Product Naming|Comments Off on Tiers of Pain: Many Companies Mess Up Product Naming Hierarchies
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Wearing It on Their Sleeve: iHeartMedia Name Review

Jed Rendleman
September 24, 2014
“The day the radio’s in trouble is the day you don’t want a friend. As long as you want a friend, you’re gonna love it.” This was Bob Pittman, CEO of iHeartMedia and former CEO of MTV Networks, AOL, and...
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By |September 24th, 2014|Name Reviews|Comments Off on Wearing It on Their Sleeve: iHeartMedia Name Review
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Golden Arch-itecture: McBrunch Name Review

Alex Kelley
September 17, 2014
You may have noticed that breakfast has become the primary battlefield for the fast food heavyweights. Burger King has the Croissan’wich, Taco Bell has been making inroads with the breakfast burritos and waffle tacos they introduced last March, and McDonald's...
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By |September 17th, 2014|Name Reviews|Comments Off on Golden Arch-itecture: McBrunch Name Review
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Roger, Copy That: JetBlue Mint Sub-brand Name Review

Alex Kelley
October 30, 2013
The latest airline to offer extreme luxury seating is JetBlue, and they have christened their new sub-brand "Mint." You know, mint as in pristine, mint as in the sharp, crisp flavor of toothpaste, mint as in what the housekeepers leave...
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By |October 30th, 2013|Name Reviews|1 Comment
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Great for Now: iPad Air Name Review

Mark Skoultchi
October 22, 2013
Apple surprised the tech world today by naming its new tablet the iPad Air. This gutsy naming choice pulls from the company's established naming lexicon while emphasizing the product's main selling point: its thin and light design. However, there are some risks to...
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By |October 22nd, 2013|In-the-News, Name Reviews, Product Naming|Comments Off on Great for Now: iPad Air Name Review
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Mother Knows Best: MOM Brands Company Name Review

Leena Mehta
February 23, 2012
When I first saw the article, Malt-O-Meal Changes Name to MOM Brands to Reflect Growth, my first impression was of the familiar, comforting Malt-O-Meal box now saying something like MOM Cereal instead. Would the imagery change as well? Would packages feature...
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By |February 23rd, 2012|Name Reviews|Comments Off on Mother Knows Best: MOM Brands Company Name Review
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Yes & No: Fifth & Pacific Company Name Review

Maria Cypher
January 12, 2012
Following the November sale of its namesake brand, Liz Claiborne has announced it will change its name to Fifth & Pacific, effective May 2012. The company—which retains the brands Kate Spade, Jack Spade, Lucky Brand, and Juicy Couture—proclaims on its...
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By |January 12th, 2012|Name Reviews|Comments Off on Yes & No: Fifth & Pacific Company Name Review
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Not So Fast: Pumagility Product Name Review

Beth Gerber
December 8, 2011
When it comes to wordplay, I’m as big a fan of the portmanteau as the next person. (For those of you who don’t know, a portmanteau is a word formed by squishing parts of two other words together.) Snapple (snap...
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By |December 8th, 2011|Name Reviews, Product Naming|1 Comment
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