CatchThis Blog / naming and packaging design

Alex Kelley

February 22, 2018

The seltzer tsunami washing over America has not abated, and this month it was announced that one of the biggest bastions of beverage is getting in the game. Introducing bubly, brought to you by PepsiCo. I’ve gotta say, Pepsi’s new brand is really impressive, and a wonderful case study on how the name and graphic […]