CatchThis Blog / naming advice

Erin Milnes

March 24, 2016

Yesterday we embraced the Monosyllabic Metaphors of South by Southwest Interactive 2016. Today we move on to Funky Spelling and Curious Capitalization.

Mark Skoultchi

August 10, 2015

This post originally appeared on MarketingProfs on 8/5/15 One of the hardest financial decisions you’ll face when naming or renaming a company or product is whether you should splurge for the exact .com domain name—and, if not, how you should adapt the URL so that it fits with your brand and allows consumers to easily […]

Mark Skoultchi

June 18, 2015

This blog was originally published on Successful Blog on June 12, 2015 In the US alone, 543,000 businesses start up each month. Whether those businesses are large corporations or just one guy selling T-shirts online, they all need a name. Most large companies can afford to hire a professional naming agency like us here at […]

Jed Rendleman

May 14, 2015

I shuddered beneath the jaundiced third avenue streetlamp, preferring to give the panhandler a “sorry, man” over one of my few dollars. I had just enough for a doughnut and a coffee. In front of the counter, there was room for about five people to stand. A small, hairy man sat perched on a lofted […]

Jed Rendleman

April 27, 2015

Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates the importance of search engine optimization (SEO) as a tool for driving any business towards success. Because so many of your new customers will search for you online to find your website, it’s essential to […]

Jed Rendleman

April 3, 2015

A couple weeks ago, we explored the idea that no name, no matter how abstract, can be truly void of meaning. And this week we’re continuing our exploration of the meaningful empty vessel name. We’ve even got solid insights from two experienced namers and linguists. A few months ago, much to the excitement of the […]

Mark Skoultchi

March 25, 2015

This article originally appeared on on March 18, 2015. See the original post here   A good company name doesn’t have to tell customers exactly what you do. Names that hinge on a compelling narrative are often far more powerful. So approach your naming needs with the following tips in mind, and your brainstorming […]

Jed Rendleman

February 25, 2015

So, you’re considering using consumer research for your new name. Consumer research is a way to gather opinions about your brand from people in your target audience. While we seldom recommend that clients hire focus groups to evaluate name candidates, there are certain projects for which performing consumer research makes sense. So should you hire […]

Mark Skoultchi

May 24, 2012

At Catchword, we talk a lot about name creation, but you might also be curious about what happens after you end up with “The One.” Considering all the work that went into coming up with your names, you probably hope that the tough stuff is over. The answer is yes: the roughest part is over, […]

Laurel Sutton

April 21, 2011

Naming. Here at Catchword, we know it’s tough for our clients: Budget constraints, ever-changing deadlines, and fickle managerial whim all make it difficult to run a smooth marketing or branding project. Here are five essential things to know if you try it yourself. The more information you have, the better prepared you’ll be when it […]

Create the Perfect Brand Name