CatchThis Blog / name creation

Mark Skoultchi

June 19, 2013

If our naming firm had a penny for every time a client worried about “bad” meanings associated with a proposed brand name…well, we’d have a lot of pennies. Looking for potential snags when creating names is not only human—it’s important. But it’s also important to be able to distinguish between edgy yet perfectly viable brand […]

Beth Gerber

January 3, 2013

Recently I stumbled upon a fascinating study conducted by the online dating behemoth OKCupid. It was designed to shed light on the mating game, yet I couldn’t help seeing the parallel to branding, and what helps product and company naming attract customers. OKCupid had a group of male subscribers rate the physical attractiveness of 5,000 […]

Laurel Sutton

May 13, 2009

This was published a few weeks ago, but I didn’t have a chance to blog it till now. Forbes, of all publications, put together quite a nice special issue on neologisms – that is, newly formed words. I’m impressed that they got real linguists (like John McWhorter, my colleague when we were both at UC […]