CatchThis Blog / name construction

Beth Gerber

March 21, 2013

Let’s say you’re naming your company or a new product or service. You’ve hired a naming agency—or have done the name creation in house. The creative exploration is over, and you have a variety of options to choose from. Great. Now comes the hardest part. Before selecting those names that you send to your attorneys […]

Mark Skoultchi

June 28, 2012

I heard it on the radio the other day when I was driving: a commercial touting something called a “Yourgage.” Whaaa? Without any context, my immediate associations were of yurts and yogurt. I didn’t have a clue what the announcer was talking about. And then, as it became clear that this was a plug for […]