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Purely Caitlyn: Reflections on Caitlyn Jenner’s New Name

Mark Skoultchi
June 2, 2015
Courtesy of Vanity Fair Hats off to Caitlyn Jenner. Her courage to share her transition with the public marks an important step towards equality for trans individuals everywhere. Cailtyn’s cover shot on Vanity Fair shows us that trans is beautiful,...
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By |June 2nd, 2015|In-the-News|Comments Off on Purely Caitlyn: Reflections on Caitlyn Jenner’s New Name
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Up for Anything?: Kraft Anything Dressing Name Review

Mark Skoultchi
June 14, 2012
For almost a year I had sworn off Cablevision.  It was making me poor and I was watching .004% of the programming.  For reasons I won’t get into here, I am again a sucker, paying for shows I don’t watch...
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By |June 14th, 2012|Name Reviews|Comments Off on Up for Anything?: Kraft Anything Dressing Name Review
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5 Factors to Consider When Launching a Company Name

Mark Skoultchi
May 24, 2012
At Catchword, we talk a lot about name creation, but you might also be curious about what happens after you end up with "The One." Considering all the work that went into coming up with your names, you probably hope...
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By |May 24th, 2012|Brand Naming, Branding, Catchword, Naming Tips|Comments Off on 5 Factors to Consider When Launching a Company Name
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Renaming KFC’s Double Down

Mark Skoultchi
April 14, 2010
We couldn't help ourselves: The KFC Double Down was just such a wacky sandwich and product name that we had to try our hand at renaming it. What would you have named the Double Down? Here are a bunch of...
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By |April 14th, 2010|Brand Naming, Fun Stuff, Product Naming|2 Comments
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PRWeek Every Fourth Week: The Peril of Descriptive Brand Names

Mark Skoultchi
April 29, 2009
I read recently that PRWeek was changing its publication schedule to monthly (see NYT article). And so here we have yet another example of the perils of using overly descriptive brand names. Don't get me wrong. Descriptive brand names can...
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By |April 29th, 2009|Brand Naming, In-the-News, Name Reviews|Comments Off on PRWeek Every Fourth Week: The Peril of Descriptive Brand Names
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Hiding in Plain Sight: Blackwater Renames as Xe

Laurel Sutton
February 17, 2009
The announcement was so made so quietly that one might even call it stealthy - or perhaps covert. Over the long Presidents' Day weekend, when people were distracted, busy with Valentine's Day, and generally thinking about whether they would have...
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By |February 17th, 2009|Brand Naming, In-the-News, Language Use, Name Reviews|1 Comment
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Football Mania: Loyalty through Naming

Mark Skoultchi
January 14, 2009
This is just too funny. I don't even know how to comment. One of these days, maybe I'll think of a few other "mayoral name changes" that might be in order. Until then, just read and chuckle: Mayor to Change Name
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By |January 14th, 2009|Fun Stuff, In-the-News|Comments Off on Football Mania: Loyalty through Naming
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Cutout the Madness: Changing Your Name Is So Passe

Maria Cypher
October 31, 2008
In a bid to protest animal dissections in school, a 19-year-old Kentucky girl has legally changed her name to CutoutDissection.com. So 1999.
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By |October 31st, 2008|In-the-News|Comments Off on Cutout the Madness: Changing Your Name Is So Passe
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Picking up the SLAC

Mark Skoultchi
August 11, 2008
The Stanford Linear Accelerator Center is in the market for a new name after being affectionately and famously known as SLAC for 46 years. The Energy Department, which funds SLAC, wants a name that can be trademarked (and which will...
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By |August 11th, 2008|Brand Naming, Fun Stuff, In-the-News|Comments Off on Picking up the SLAC
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Boozing it up

Mark Skoultchi
June 12, 2008
I saw a recent ad in the New York Times announcing the name change of the management consulting group of Booz Allen Hamilton to just Booz & Company. At first I thought it was a joke – maybe something management...
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By |June 12th, 2008|Brand Naming, In-the-News, Name Reviews|1 Comment
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