CatchThis Blog / mobile phone names

Beth Gerber

February 4, 2011

When it comes to product naming—at least of their Android smartphones—no one can accuse HTC of understatement. For starters, there was the HTC Legend . . . the HTC Dream . . . the HTC Supersonic . . . and the HTC Hero (to name just a few). Now, there’s the HTC Thunderbolt—the lightning-fast phone […]

Mark Skoultchi

July 2, 2010

X marks the proverbial spot.  It’s also the X factor, that special something that you just can’t define but that probably, if you’re willing to buy into it, makes all the difference.   It’s a kiss (hug, kiss, hug), where you place your Johnny Hancocky, and the WRONG answer.  It’s things taken to the Xtreme, the […]

Laurel Sutton

July 1, 2009

I follow Stephen Fry on Twitter and he’s loads of fun – he loves languages and actually understand linguistics. He’s in Germany now and offered proof that a mobile phone really is called a “handy”, use of which is both amusing and practical (in my opinion). But he also recorded a short audio clip poking […]

Burt Alper

March 25, 2008

I saw an ad on TV the other day for LG’s newest phone Rumor. I immediately understood and appreciated the message contained in the name: A texting phone with a Qwerty keyboard – great for spreading rumors! Certainly LG doesn’t intend the Rumor to be used only for gossip-mongering. The phone has a 1.3 megapixel […]

Mark Skoultchi

November 5, 2007

At a recent client meeting, Burt and I learned that Bluetooth wasn’t just an abstract brand name. It turns out that the Bluetooth brand name has a story to tell. According to Wikipedia, the source of all things good and true, Harald Bluetooth was a tenth century King of Denmark whose legacy includes uniting (if […]

Mark Skoultchi

June 25, 2007

Samsung is launching a new phone that some are referring to as the “anti-phone.”t This new phone will only have the ability to send and receive calls and check voicemail. It won’t come laden with confusing and fancy features like text messaging, camera, or internet. The phone will largely be targeted at consumers who just […]