CatchThis Blog / merger naming


July 5, 2019

Did SunTrust and BB&T really make as big of a mistake as the peanut gallery contends with Truist?

Erin Milnes

October 4, 2018

This week, the fast-growing life science services platform built in partnership with investment firms Water Street Healthcare Partners and JLL Partners unveiled its new name and brand: Eversana. Catchword developed the name, a blend of ever and sana (Latin for “healthy”), to convey the company’s long-term commitment to advance life sciences for a healthier world. […]

Alex Kelley

April 13, 2017

A lot of shuffling has taken place with Yahoo recently. In February of this year, the terms were finalized in a deal by which Yahoo would be bought over by Verizon. A lot of Yahoo’s value comes from the fact that it owns a 15% stake in the Chinese e-commerce/tech giant and world’s largest retailer, Alibaba. After […]

Alex Kelley

October 16, 2015

Hi folks. As you may know, the beer world has fermented a fusion. AB InBev and SABMiller, the two largest brewers in the world, reached an agreement on a merger. AB InBev gave them the old ‘there ain’t room in this bar for the both of us, here’s $104 billion.’ And if the deal goes through, one […]

Laurel Sutton

March 6, 2013

This blog post originally appeared at the DuetsBlog. Besides the big story of American Airlines taking over US Airways, recent news of acquisitions includes the buyout of OfficeMax Inc by its larger rival Office Depot.  The Depot insists that the deal was a merger of equals – despite the fact that its shareholders get the larger part of […]

Laurel Sutton

March 5, 2013

This blog originally appeared in Fast Company. We’ve always known that the golden age of air travel is long gone. The fabled United tagline “Fly the Friendly Skies” seems quaint, a by-product of a time when food was actually available and perhaps even tasty on flights. Now, it’s the most tortured, dreaded way to get from […]

Mark Skoultchi

July 30, 2009

Remember when Microsoft made Yahoo! a ridiculously generous buy-out offer and Yahoo! declined the offer? (Doh!) Now we get word that Yahoo! is going to use Microsoft’s Bing to power their searches. Um… Can anything less than a Microsoft takeover of Yahoo! be far behind? We here at Catchword always like to be forward thinkers. […]

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