CatchThis Blog / merger naming

Did SunTrust and BB&T really make as big of a mistake as the peanut gallery contends with Truist?

This week, the fast-growing life science services platform built in partnership with investment firms Water Street Healthcare Partners and JLL Partners unveiled its new name and brand: Eversana. Catchword developed the name, a blend of ever and sana (Latin for “healthy”), to convey the company’s long-term commitment to advance life sciences for a healthier world. […]

A lot of shuffling has taken place with Yahoo recently. In February of this year, the terms were finalized in a deal by which Yahoo would be bought over by Verizon. A lot of Yahoo’s value comes from the fact that it owns a 15% stake in the Chinese e-commerce/tech giant and world’s largest retailer, Alibaba. After […]

Hi folks. As you may know, the beer world has fermented a fusion. AB InBev and SABMiller, the two largest brewers in the world, reached an agreement on a merger. AB InBev gave them the old ‘there ain’t room in this bar for the both of us, here’s $104 billion.’ And if the deal goes through, one […]

This blog post originally appeared at the DuetsBlog. Besides the big story of American Airlines taking over US Airways, recent news of acquisitions includes the buyout of OfficeMax Inc by its larger rival Office Depot.  The Depot insists that the deal was a merger of equals – despite the fact that its shareholders get the larger part of […]

This blog originally appeared in Fast Company. We’ve always known that the golden age of air travel is long gone. The fabled United tagline “Fly the Friendly Skies” seems quaint, a by-product of a time when food was actually available and perhaps even tasty on flights. Now, it’s the most tortured, dreaded way to get from […]