CatchThis Blog / medical products

Maria Cypher

April 26, 2012

As I write this, I’m mindful of my colleague Mark Skoultchi’s recent review of Kraft Mondelez, in which he so rightly pointed out that folks are way too quick to jump all over almost any big name launch. This phenomenon occurs not only in the media and by the water cooler, but in focus groups, […]

Laurel Sutton

July 27, 2011

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below. 5 clues. 1 famous brand name. 0 shame in defeat. Game #10: Name That Brand The ancients knew it, naturally For Felix’s ailing father Not quite a bear Water-soluble […]

Mark Skoultchi

November 2, 2007

Saw a commercial for this contraceptive the other night. Actually really like the name. Marketed by Berlex Labs, Yaz is sort of a follow-up to the company’s already successful Yasmin oral contraceptive. I think Yaz has less estrogen in it than Yasmin, and Berlex claims it can treat emotional and physical premenstrual symptoms, and even […]

Laurel Sutton

October 29, 2007

I saw a commercial on TV for this new product the other night: VERAMYST works on a whole range of chemicals that lead to your allergy symptoms.* *The way VERAMYST works is not fully understood. Say what? Although I like this pharma product name – vera connotes truth, reliability, effectiveness – the fact that the […]