CatchThis Blog / medical products company

Maria Cypher

April 26, 2012

As I write this, I’m mindful of my colleague Mark Skoultchi’s recent review of Kraft Mondelez, in which he so rightly pointed out that folks are way too quick to jump all over almost any big name launch. This phenomenon occurs not only in the media and by the water cooler, but in focus groups, […]

Laurel Sutton

July 27, 2011

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below. 5 clues. 1 famous brand name. 0 shame in defeat. Game #10: Name That Brand The ancients knew it, naturally For Felix’s ailing father Not quite a bear Water-soluble […]