CatchThis Blog / McDonald’s

Alex Kelley

September 17, 2014

You may have noticed that breakfast has become the primary battlefield for the fast food heavyweights. Burger King has the Croissan’wich, Taco Bell has been making inroads with the breakfast burritos and waffle tacos they introduced last March, and McDonald’s has been offering the Egg McMuffin for decades. And most recently, along with bolstering their […]

Beth Gerber

May 16, 2013

Naming your new company or product in-house? Fasten your seat belts. While we’d all love to believe the cocktail napkin or Scrabble tiles myth about name creation, great brand names are usually born out of a lengthy, sweaty process of careful strategizing, plodding research, methodical creative exploration, and oh yes, inspiration. So for all the […]

Laurel Sutton

January 2, 2013

This article originally appeared at Marketing Profs. As a naming agency, we’re constantly astounded, amused…and, yes, occasionally awestruck by the brand names that naming consultants and other marketers come up with over the course of a year. And 2012 was no exception. Here, then, are Catchword’s nominations for the most inspired—and most misguided—product brand names […]

Mark Skoultchi

April 8, 2010

Have you seen Burger King’s new commercial? The one where they blatantly admit to copying McDonalds? Here, watch: I almost didn’t believe that this was a real Burger King commercial. I thought maybe McDonald’s was lampooning BK. But no, it really is a Burger King commercial. What’s amazing is that this ad depicts their royal […]