CatchThis Blog / Mazda

Laurel Sutton

March 27, 2012

This blog originally appeared in Fast Company.¬† The Lorax, the cranky voice of¬†environmentalism, is now telling us we should¬†buy an even bigger car to “help” nature–that’s co-branding gone startlingly awry. McDonald’s gives away toys based on movie figures. Characters in TV shows use products with the brands prominently displayed. Athletes wear clothing emblazoned with corporate […]