February 1, 2013
This week’s big branding news was that Research In Motion, maker of the BlackBerry cell phone, is changing their name to BlackBerry. No doubt this is a smart move for the company, as BlackBerry is a far more recognized name than RIM. But it also raises a lot of interesting strategic questions about the interplay […]
April 14, 2011
In case you missed it, Virgin America is rolling out a new campaign supported by the tagline “Breath of Fresh Airline.” The point is to draw attention all those wonderful Virgin amenities such as touch screen entertainment and signature cabin mood lighting (if you haven’t flown under a halo of purple and pink you really […]