CatchThis Blog / magazine names

Alex Kelley

September 16, 2015

This year, Uber and Airbnb launched magazines to further connect with their passengers, drivers, and guests. The idea isn’t new—though everyone’s favorite in-flight catalogue Skymall has been grounded due to bankruptcy, airline periodicals do reach a robust, affluent and literally captive audience, at least while the seat-belt sign is illuminated. Now, Uber and Airbnb are […]

Mark Skoultchi

April 29, 2009

I read recently that PRWeek was changing its publication schedule to monthly (see NYT article). And so here we have yet another example of the perils of using overly descriptive brand names. Don’t get me wrong. Descriptive brand names can work, when executed well. International Business Machines, Sports Illustrated, General Electric — These are all […]

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