Beth Gerber

March 21, 2013

Let’s say you’re naming your company or a new product or service. You’ve hired a naming agency—or have done the name creation in house. The creative exploration is over, and you have a variety of options to choose from. Great. Now comes the hardest part. Before selecting those names that you send to your attorneys […]

Leena Mehta

May 10, 2012

I can definitively say that I am not the target market for Lamborghini.  My dream car is a hybrid 4-wheel drive minivan – sliding doors, great gas mileage, good for ski trips . . . I mean, what more can you ask for? But, when my co-worker and friend, Eunice Park, emailed me a link […]

Laurel Sutton

August 27, 2009

Today I was talking to Tim Whitman, our web designer, and I actually said those words: “Make the logo bigger!”. “Um, have you seen that video?” he asked. “What video?” “What you just said. Make the logo bigger. Just go watch it – I’m sure you can relate.” Thanks for being so nice, Tim. But […]

Create the Perfect Brand Name