CatchThis Blog / linguistic screening

Erin Milnes

August 17, 2016

Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company naming doesn’t begin with the creative process. It begins with the development of a successful naming strategy. And that involves asking questions, and lots of them. Here are five of the most important ones. 1. […]

Beth Gerber

December 20, 2013

As any good naming specialist will tell you, successful product naming or company naming doesn’t begin with the creative process. It begins with the development of a successful naming strategy. And that involves asking questions, and lots of them. Here are five of the most important ones. 1. What’s essential to the brand? Business plans […]

Laurel Sutton

November 18, 2009

Dang! I wish I had been clever enough to think of this first. Well, Catchword will be more than happy to check your baby’s name in any language you want – and it won’t cost you a thousand pounds, either. Via Reuters (great article, stupid title; if I never see another newspaper piece titled “What’s […]