CatchThis Blog / linguistic analysis

Mark Skoultchi

April 2, 2012

So what to make of the new name for Kraft’s global snack business. Well, now that the dust has mostly settled and the predictable stream of vitriol over the choice of name has receded, we can have a fair and professional conversation about this new company badge. I’m guessing that 99% of the blogosphere has […]

Laurel Sutton

April 28, 2009

Today we present a guest blog by Andy Chuang of the firm Good Characters, experts in Chinese naming. We forwarded Andy an interesting story about the Chinese government placing restrictions on personal names, thinking he’d have a great perspective – and he was kind enough to write this wonderful blog post explaining the reasoning behind […]

Maria Cypher

March 31, 2009

Pronunciation is very important to us here at Catchword.  That’s why we would like to share this with you: the excellent folks at Daily Writing Tips have weighed in on the question that’s on everyone’s mind, Should you pronounce the “h” in “-wh-“ words like whistle, whiz, and overwhelm? DWT’s balanced response is very much […]

Mark Skoultchi

March 18, 2009

For those of you who missed it last week, there was a hilarious naming skit on 30 Rock. (You can watch it on here – the naming bit starts about seven and a half minutes in, just after the first commercial break). First, I know I speak for all naming consultants when I say that […]

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