February 18, 2015
As naming specialists know all too well, creating a brand name that passes creative and strategic muster is only part of the naming process. The ultimate test is whether that name can pass legal muster, and is trademarkable! Though finding out that the name you most like is unavailable can deal a crushing blow to […]
May 26, 2011
People often ask us how we come up with names. Are they computer generated? Do we sit around, drinking wine, jotting down thoughts on cocktail napkins? Or, maybe we shuffle Scrabble tiles around till we find that perfect combination of letters? Once upon a time, these approaches might have worked, but these days namers use […]