CatchThis Blog / Leapfrog

Mark Skoultchi

February 18, 2009

LeapFrog just announced Zippity, the newest product in their exciting line of educational games for kids. We loved working with LeapFrog and Disney to create the product name Zippity. We like that the name conveys quick, fun action — Perfect connotations for a game that educates through fun movement. The subtle reference to the folk […]

Burt Alper

January 9, 2009

Catchword had tons of fun creating Leapfrog’s recent product names. It just might be possible, however, that we had even more fun giving the Leapfrog educational gaming toys as gifts this holiday season. I gave Leapfrog gifts to three youngsters in my life. My niece had asked for a PSP or Nintendo DS for Christmas. […]

Laurel Sutton

October 31, 2008

I beg to differ with my esteemed colleague’s blog post about the naming of Windows 7. In it, Burt said “if Landor can get paid to come up with “FedEx” out of Federal Express, someone certainly can get paid for “7” as a brand for the 7th version. Funny, Catchword never seems to get tapped […]

Mark Skoultchi

November 21, 2007

Amazon is holding a Customers Vote contest on their site. The way it works is this: There are six categories, each with three products in it. As a registered user, you vote for one product in each category (a total of six votes). If the product you voted for wins the contest, you get entered […]