CatchThis Blog / Laurel Sutton

Payal Jambusaria

October 19, 2018

Laurel Sutton, a Catchword co-founder, was quoted in a MarketPlace article about the renaming of government agencies by the Trump Administration President Donald Trump, who created a business out of licensing his name, recently tried his hand at branding something else: the North American Free Trade Agreement. The United States, Canada and Mexico struck a […]

Leena Mehta

June 15, 2012

We were recently visited by Alex Abramovich & Lucy Raven from the Oakland Standard, which is a collection of art projects produced by the Oakland Museum of California. They interviewed Catchword partner, Laurel Sutton, as part of a piece they were doing on Oakland‘s historic Tribune Tower. Having been in the Tribune Tower for almost […]

Laurel Sutton

May 23, 2012

This blog originally appeared as an article by Elizabeth Sile at the American Express OPEN Forum website. Shakespeare once asked, “What’s in a name?” Though he was writing about roses in Romeo and Juliet, it’s a question that should be in the heads of anyone brainstorming business name ideas. A name is your business’ first impression […]

Laurel Sutton

May 7, 2012

This blog post originally appeared at the DuetsBlog. Being a Make Mine Marvel type, I am of course very excited to see the Avengers movie, which will feature all of the Marvel heroes together! In one place! With Nick Fury (Samuel L. Jackson) there to help them save the world. I was disturbed, however, to find […]

Laurel Sutton

April 19, 2012

The Harvard Club of Silicon Valley and the Dartmouth Alumni Association of Silicon Valley have invited me to be a member of a panel on naming. Here’s the information on the event, if you are so inclined to attend! What’s in a Name? Thursday, May 03, 2012 6:00 PM – 8:30 PM University Club of […]

Burt Alper

January 24, 2005

“My drag queen name, for the record,” said Professor Ronald C. Butters of Duke University, speaking between academic paper presentations in a beige room on the second floor of the Oakland Marriott, “is Coco Butters.” Name Games: The semantics of sexuality, by Reyhan Hamanci, San Francisco Chronicle, Jan. 23, 2005 A great article about the […]