CatchThis Blog / launching new name

Laurel Sutton

March 14, 2012

Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development to the logistics of your name launch. Here are the top five ways they vary, and some tips for navigating those differences. 1) A company name is an umbrella. A product name, a hat.  A […]

Mark Skoultchi

June 16, 2011

Well then, what to make of this mess in New Jersey? Once upon a time there was a mall called Xanadu. Now, the dictionary says that Xanadu is a “…place of great beauty, luxury and contentment…” But ladies and gentlemen, what we have nine miles west of Manhattan is much further away from any version […]