CatchThis Blog / kleenex

Laurel Sutton

July 8, 2009

I employ a deliberately mixed metaphor in the title of this post to exemplify my confusion about what Twitter’s trying to do here. Quick trademark primer: trademarking a name of a product or service generally prevents other people from using the same name for confusingly similar products and services. So, for example, you can’t have […]

Mark Skoultchi

June 25, 2008

Occasionally we encounter start-up technology clients who tell us they want their name to be so popular it gets turned into a verb. Like, Google or Xerox. Oh ho ho, no you don’t! These big-name companies spend a lot of money fighting the genericization of their famous brand names. They all want to protect themselves […]

Create the Perfect Brand Name