Alex Kelley

October 22, 2015

YouTube just revealed the name of their new ad-free, paid subscription service: YouTube Red.  Eponymous of their eminently recognizable color scheme, I presume. But this namer who shall remain nameless couldn’t help but observe that, well, YouTube Red bears a striking resemblance to a well-known website of the adult variety, RedTube, which Alexa ranks as […]

Mark Skoultchi

October 22, 2013

Apple surprised the tech world today by naming its new tablet the iPad Air. This gutsy naming choice pulls from the company’s established naming lexicon while emphasizing the product’s main selling point: its thin and light design. However, there are some risks to this naming strategy. It’s a great short-term solution that will work long-term only as part of […]

Mark Skoultchi

June 22, 2010

Apple has now licensed their second trademark from Cisco. First they settled with Cisco and licensed “iPhone” (Cisco previously owned the trademark for handset phones). Now Apple has launched their new operating system name, iOS, also a Cisco registered trademark. Is Apple simply browsing the list of Cisco trademarks that start with “i” and retrofitting […]

Mark Skoultchi

January 28, 2010

The media is awash with criticisms of Apple’s new name: iPad. Now, no one expected the product itself to be a technological flop. Apple just doesn’t flop anymore (well, not for a long time anyway). So the only thing left to criticize is their name choice. (CNN has really jumped on the pad = maxipad […]