CatchThis Blog / internet names

Alex Kelley

September 19, 2019

News Corp, the mass media conglomerate that owns Dow Jones & Company (publisher of The Wall Street Journal and Barron’s), the New York Post, The Times (of London), Foxtel (Australian TV), HarperCollins, and others, is launching a new news aggregation app and website: Knewz.

Alex Kelley

October 22, 2015

YouTube just revealed the name of their new ad-free, paid subscription service: YouTube Red.  Eponymous of their eminently recognizable color scheme, I presume. But this namer who shall remain nameless couldn’t help but observe that, well, YouTube Red bears a striking resemblance to a well-known website of the adult variety, RedTube, which Alexa ranks as […]

Alex Kelley

October 1, 2015

There are many double-edged swords in the world, like fast food, movie marathons, and having dentists for parents. Or creating a company name by affixing a simple, hip or cutesy suffix. You could argue it started with ~ster names, but it certainly reached saturation with ~ly names and ~able names. Don’t get me wrong; the […]

Alex Kelley

January 16, 2014

Intel Corporation, which acquired the cyber-security giant McAfee in August for 7.7 billion big ones, has announced that they will henceforth be rebranding McAfee as “Intel Security.”  The internet is buzzing with speculation that Intel’s motivation is to dissociate the internet security software from its eccentric founder, John McAfee. Did I mention he was eccentric? […]

Laurel Sutton

January 6, 2010

(A version of this article appeared recently at Marketing Profs.) Like the internet phenoms they trumpeted, internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and occasionally, brilliant. As a bicoastal naming company that’s christened more than our share of internet phenoms, Catchword looked back […]

Mark Skoultchi

December 7, 2009

It makes sense that the granddaddy of social networks would try to prove it was hip with one last hurrah. I’m sure the board of directors or the management team has grand plans for how to make Friendster relevant again. But, there are a few problems with their relaunch strategy. The simple fact of the […]

Mark Skoultchi

November 9, 2007

I’ve been experimenting with Pandora lately, that increasingly popular music matching website otherwise known as the “music genome project”. Pretty cool stuff actually. So far, fairly accurate. It hasn’t once suggested I’d like The Who (sorry sorry – inside joke). Most people have some idea of who Pandora was, or at least they know something […]

Laurel Sutton

October 19, 2007

John Zuccarini is something of legend in cybersquatting history. And now he’s in the news again: The Federal Trade Commission has fined a “typosquatter” who served adult advertisements on misspelled domains such as BobtheBiulder.com and Teltubbies.com a second time — this time for advertising mainstream products instead of adult. John Zuccarini has agreed to give […]

Mark Skoultchi

September 7, 2007

EachDay.com has done a great job compiling the Web 2.0 companies who use the speech bubble in their logos. Trevor Elliott asserts that the speech bubble is now so overused, much like the “iBlank” naming convention, that companies need to stop using it in their graphic identity. As much as I love a few of […]

Burt Alper

June 25, 2007

Two of my favorite social networks both have somewhat risky brand names. Yelp is a great tool to share opinions on almost any consumer experience (restaurants, hair salons, car sharing services, etc.). Flickr is the hottest way to store, share, and print digital photos. The word “yelp” means a sharp high-pitched cry. “Flicker” is the […]