CatchThis Blog / international names

Alex Kelley

December 8, 2014

Perhaps the world’s most ambitious, harebrained, unthinkable, just-so-crazy-it-might-explode rebrand ever is occurring right now in Russia. The Avtomat Kalashnikova in its various forms, most notably the AK-47, will soon be known as the Kalashnikov Concern. That’s right—the Kalashnikov Company would henceforth like to be known as an ambassador of “peace and calm” and be, as […]

Mark Skoultchi

March 30, 2011

As allied forces take that little trouble-maker Muammar out of the room and explain to him that he needs to share his dictator hat and sword with the other kids now, I can’t help but wonder about the country’s name. Libya. Ironically, it’s pretty darn reminiscent of the word Liberty, ain’t it? Be kind of […]

Laurel Sutton

April 28, 2009

Today we present a guest blog by Andy Chuang of the firm Good Characters, experts in Chinese naming. We forwarded Andy an interesting story about the Chinese government placing restrictions on personal names, thinking he’d have a great perspective – and he was kind enough to write this wonderful blog post explaining the reasoning behind […]

Mark Skoultchi

October 13, 2008

Using European languages to create product names and company names for American brands can be a powerful strategy or a serious misstep. Here’s when it works, and why. What do Häagen-Dazs, Saint Benoît and Clinique have in common? Answer: they’re all successful European brand names for stuff manufactured right here in the good old U.S. […]

Burt Alper

September 29, 2008

It turns out that it’s not as simple as translating your product branding into the language of the place where you’re going to sell the thing. A recent study published in the Journal of Consumer Research tested the effectiveness of marketing for different products with college students in New Delhi. Packaging copy was written in […]

Mark Skoultchi

September 9, 2008

My first paycheck as an English teacher in Caracas, Venezuela was a manila envelope stuffed with over a million bolívares. It was July of 2004 and I was a millionaire. I felt rich for a moment and then very nervous about carrying all that cash on the metro ride home. Only the next day did […]

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