CatchThis Blog / international brand names

Erin Milnes

August 17, 2016

Originally published by naming expert Beth Gerber As any good naming specialist will tell you, successful product naming or company naming doesn’t begin with the creative process. It begins with the development of a successful naming strategy. And that involves asking questions, and lots of them. Here are five of the most important ones. 1. […]

Alex Kelley

December 8, 2014

Perhaps the world’s most ambitious, harebrained, unthinkable, just-so-crazy-it-might-explode rebrand ever is occurring right now in Russia. The Avtomat Kalashnikova in its various forms, most notably the AK-47, will soon be known as the Kalashnikov Concern. That’s right—the Kalashnikov Company would henceforth like to be known as an ambassador of “peace and calm” and be, as […]

Catchword

July 20, 2010

Think you can vet a brand name destined for a foreign country simply by running it by someone you know who speaks the language fluently? Think again. It takes a lot more than that to assess whether a name will fly with non-English speaking audiences, and to spot potentially disastrous associations. In this 5-minute video […]

Burt Alper

September 29, 2008

It turns out that it’s not as simple as translating your product branding into the language of the place where you’re going to sell the thing. A recent study published in the Journal of Consumer Research tested the effectiveness of marketing for different products with college students in New Delhi. Packaging copy was written in […]