CatchThis Blog / innovative branding

Laurel Sutton

December 2, 2010

I’ve been reading Mary Roach’s Spook – great book, highly recommend, would do business again A++! – and I just came across this wonderful section on the names of devices that were supposed to detect, measure, amplify, or otherwise manifest the presence of entities from beyond the grave. I’ve always loved Victorian scientific naming conventions; […]

Mark Skoultchi

October 28, 2010

In honor of our weirdest of holidays (not including Lief Erikson Day on October 9th), we’ve put together a (Haunted) House of Brands—brands that are “scary” good or bad in one way or another, that epitomize some brand or market trait. There are the obvious names (who could argue that Apple’s not the most innovative […]

Leena Mehta

July 30, 2010

Yesterday’s New York Times Fashion & Style article, Those Aqua Velva Folks Knew Something makes note of the volume of new men’s fragrances inspired by the color blue – 20 in just the last few years.  Author David Colman gives credit to Davidoff Cool Water, which broke through as a top seller for over a […]

Mark Skoultchi

June 22, 2010

Apple has now licensed their second trademark from Cisco. First they settled with Cisco and licensed “iPhone” (Cisco previously owned the trademark for handset phones). Now Apple has launched their new operating system name, iOS, also a Cisco registered trademark. Is Apple simply browsing the list of Cisco trademarks that start with “i” and retrofitting […]

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