Mark Skoultchi

March 3, 2009

I love Mental Floss — Everyone should read it. They ran a fun naming piece yesterday on the origins of eight high-tech brand names. The brand names origins they illuminate include: TiVo, Bluetooth, Hulu, Blackberry, Wii, Wikipedia, Asus (um, what?), and Prius. The post is a fun one, giving origin stories that savvy name aficionados […]

Laurel Sutton

August 31, 2007

News Corp. and NBC recently announced the name of their new online video joint venture: Hulu. Here’s the rationale behind this brand name, according to Jason Kilar, the CEO: Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one […]