CatchThis Blog / how to create a name

Beth Gerber

May 31, 2013

Secrecy is a key ingredient in any naming project. Without it you court disaster, risking time, money, and marketing impact. However, maintaining secrecy too tightly for too long brings its own dangers, including lack of creative input and failure to find potential problems. It’s important to find a balance to protect yourself, and the success […]

Catchword

July 6, 2010

Ever wonder how the naming pros do it? Catchword takes you behind the curtain and shares some of the secrets to creating great product and company names. Today’s 5-minute video features Catchword co-founder and executive creative director Maria Cypher, who explains a variety of the techniques brand naming specialists use as part of their creative […]