CatchThis Blog / healthcare naming

Erin Milnes

February 1, 2019

Attain combines a member’s health history with their Apple Watch® activity to provide personalized goals, achievable actions, and big rewards—such as an Apple Watch or gift cards from popular retailers.

Mark Skoultchi

May 5, 2009

A friend of a friend put together a hilarious and clever site called Rename the Swine Flu. Looks like my blog post earlier this week was no match for Zach’s fun site. I think his site’s popularity is all because of his logo. How cute is that?! (Well, okay there’s a lot more going on […]

Mark Skoultchi

May 4, 2009

I spoke with a reporter from the Dallas Morning News last week. He wrote a fantastic column (no longer in the archives, unfortunately) on the surge of marketing directed at combating the swine flu pandemic. There’s a quote from me about resisting the temptation to be trendy. Naming consultants above all need to be wary […]