Alex Kelley

January 4, 2017

It’s been more than two years since the new gTLDs started to be released. Meant to provide companies and individuals with a plethora of options for where to register their domains, these extensions inspired betting left and right as to which would float, which would sink, and how much the gTLDs would be embraced by the […]

Alex Kelley

February 17, 2016

This is just a friendly reminder that just because something is newly available for purchase, or heralded as the next big thing, or advertised as eminently necessary, doesn’t mean you should buy it. This includes Snuggies, combination PB and J jars, and the .cloud extension. A big part of naming in the 21st century concerns […]

Mark Skoultchi

September 30, 2015

This blog originally appeared on Brandchannel on 9/25/15 The past two years have seen a dramatic expansion of domain-name alternatives. Before the rollout of hundreds of generic top-level domains (gTLDs) that began in 2014, new businesses looking to secure a web address typically faced the gold-standard (but often expensive or unavailable) choice of .com or […]

Erin Milnes

September 25, 2015

The past two years have seen a dramatic expansion of domain-name alternatives. Before the rollout of hundreds of generic top-level domains (gTLDs) that began in 2014, new businesses looking to secure a web address typically faced the gold-standard (but often expensive or unavailable) choice of .com or a country code TLD (ccTLD) co-opted to have […]