CatchThis Blog / greenwashing

Laurel Sutton

March 27, 2012

This blog originally appeared in Fast Company.  The Lorax, the cranky voice of environmentalism, is now telling us we should buy an even bigger car to “help” nature–that’s co-branding gone startlingly awry. McDonald’s gives away toys based on movie figures. Characters in TV shows use products with the brands prominently displayed. Athletes wear clothing emblazoned with corporate […]