CatchThis Blog / greek naming

Mark Skoultchi

December 15, 2011

The private security company formerly known as Blackwater is now the company formerly known as Xe Services . They recently announced their newest new name, Academi. The company changed its name to Xe in February 2009 after a 2007 mission accidentally killed 17 civilians – and they were expelled from Iraq. (Check out our review […]

Mark Skoultchi

April 29, 2010

I stumbled upon the exciting news of a new Japanese space yacht that will use sunlight-particle propulsion sails. This technology will help humans hop from planet to planet without fuel tanks. Holy crap, how awesome is that? A space ship that extends its shiny glossy, gossamer wings and rides the solar winds. Wow. Then I […]

Mark Skoultchi

November 9, 2007

I’ve been experimenting with Pandora lately, that increasingly popular music matching website otherwise known as the “music genome project”. Pretty cool stuff actually. So far, fairly accurate. It hasn’t once suggested I’d like The Who (sorry sorry – inside joke). Most people have some idea of who Pandora was, or at least they know something […]

Mark Skoultchi

August 14, 2007

Magellan just announced Triton, their new line of handheld GPS devices. The Catchword team had a lot of fun creating this new product name for Magellan. The name Triton references the son of the Greek God Poseidon as well as a moon of Neptune. In addition to the nice semantic references, the -on ending provides […]

Mark Skoultchi

September 7, 2005

Volkswagen has announced the name of its new Concept C coupe: the Eos. The VW Eos will have all the features one expects to find in a luxury sport coupe, but at a price affordable to the so-called “masses.” Volkswagen has a long history of naming their cars after winds: Passat, Golf, Sirroco, Jetta, Vento, […]