CatchThis Blog / great names

Mark Skoultchi

February 7, 2008

I came across a great brand today while reading engadget. The company is ZAP and they build electric cars. I think their name is brilliant. Zap conveys the electric aspect of their cars wonderfully. The logo then reemphasizes this message with a comic-inspired font treatment. Even the exclamation point in the logo fits into the […]

Burt Alper

October 1, 2007

BusinessWeek ran a nice review of Vudu last week. We feel Vudu is a great example of evocative product naming. Semantically the name suggests a magical experience, while the unique spelling indicates that the experience will be quick and unique. We’re always glad to see one of our product names receive accolades.

Laurel Sutton

July 27, 2007

I just saw this linked from a friend’s LiveJournal – an online coffee purveyor called Les Beans. What a great company name! It’s a woman-owned company that sells organic and Fair Trade coffee – and they varieties also have fun names, like Salvador Dolly, Costa Rita, and Mocha Lisa. They also donate 10% of their […]

Laurel Sutton

May 30, 2007

There’s a great article in USA Today about Ripple, one of our recent clients. The article is fantastic and we just love the name!