March 4, 2008
Chips are awesome. I love chips. Salty, crispy, with the fat fried right in. Rarely buy the baked variety, or anything reduced in fat. If I’m chippin’, I’m chunkin. That’s what I say. So you can just imagine my frustration when the entrance to the carb aisle at Kings was blocked by a sample table […]
November 2, 2007
Saw a commercial for this contraceptive the other night. Actually really like the name. Marketed by Berlex Labs, Yaz is sort of a follow-up to the company’s already successful Yasmin oral contraceptive. I think Yaz has less estrogen in it than Yasmin, and Berlex claims it can treat emotional and physical premenstrual symptoms, and even […]
October 1, 2007
BusinessWeek ran a nice review of Vudu last week. We feel Vudu is a great example of evocative product naming. Semantically the name suggests a magical experience, while the unique spelling indicates that the experience will be quick and unique. We’re always glad to see one of our product names receive accolades.
June 7, 2007
Catchword recently helped Magellan create a product name for their new automotive GPS brand. Our goal was to create a name that conveys the premium nature of the voice-operated GPS navigation device. Maestro has been making a big splash lately and getting some great press coverage. The New York Times had a brief review. It […]