CatchThis Blog / graphic design

Beth Gerber

March 21, 2013

Let’s say you’re naming your company or a new product or service. You’ve hired a naming agency—or have done the name creation in house. The creative exploration is over, and you have a variety of options to choose from. Great. Now comes the hardest part. Before selecting those names that you send to your attorneys […]

Laurel Sutton

August 27, 2009

Today I was talking to Tim Whitman, our web designer, and I actually said those words: “Make the logo bigger!”. “Um, have you seen that video?” he asked. “What video?” “What you just said. Make the logo bigger. Just go watch it – I’m sure you can relate.” Thanks for being so nice, Tim. But […]

Mark Skoultchi

April 22, 2009

Taking a break from writing about product naming and brand name development… Thought this was worth a few lines. Someone mentioned this new Facebook quiz that is supposed to determine if you are a serial killer. I saw the icon, and was immediately struck by how eerily similar it was to another famous mark. The […]

Laurel Sutton

April 17, 2009

Naming company names tend to be very word-oriented, as you might expect (Catchword, Lexicon, Metaphor, just to name a few – name, get it? Get it?). But graphic designers firms often have crazy, inventive, and puzzling names – and that works in an industry where in-your-face creativity and originality is the price of admission. We […]