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A long, slow crumble: Name review of Android Oreo

Alex Kelley
September 13, 2017
The wheels of time turn and turn. We grow older. Our phones keep telling us we need to upgrade or update our operating systems. Such is the way of life. For those who have neither a sweet tooth nor bluetooth,...
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By |September 13th, 2017|CatchThis News, Name Reviews|Comments Off on A long, slow crumble: Name review of Android Oreo
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Rooting for a winner: Name review of Dandelion

Alex Kelley and Erin Milnes
July 20, 2017
https://www.pexels.com/photo/white-dandelion-under-blue-sky-and-white-cloud-39669/
True story: when Alex was 5, his parents paid him 2 cents for every dandelion he pulled up from the yard. He probably exacerbated the problem by blowing the seeds off the top of every one he pulled up. But we tell...
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By |July 20th, 2017|CatchThis News, Name Reviews|Comments Off on Rooting for a winner: Name review of Dandelion
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5 Tips for Google Screening Company or Product Names

Jed Rendleman
January 21, 2016
Here at Catchword, our naming experts know that coming up with a creative, memorable, and strategic brand name is only the first step in the company or product naming process. We've heard of countless poor souls who thought they could...
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By |January 21st, 2016|Naming Tips|Comments Off on 5 Tips for Google Screening Company or Product Names
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Very Truthy: The Verily Name Review

Jed Rendleman
December 10, 2015
‘Tis the season for Google names. Only a few months ago, Google announced that it would be reorganizing under its new holding company, Alphabet. This week, Google Life Sciences, the tech behemoth’s new foray into the biomedical field, announced that...
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By |December 10th, 2015|Name Reviews|Comments Off on Very Truthy: The Verily Name Review
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From Soup To Nuts: Alphabet Name Review

Alex Kelley
August 13, 2015
It isn’t every day that a kid gets to name their parent, but this week Google announced a major restructuring whereupon Alphabet became the parent company of Google, Calico, Nest, Sidewalk, and Google’s investment companies. After the announcement, Slate el-em-en-oh-peed...
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By |August 13th, 2015|Catchword, Name Reviews|Comments Off on From Soup To Nuts: Alphabet Name Review
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Guest Blog: A Hopeful King Bing, But It’s Not Google

Mark Skoultchi
June 4, 2009
**This post was graciously contributed by Stephen Baird, Winthrop & Weinstine law firm.** Microsoft is flashing its latest version of bling with its launch of the much anticipated “decision engine” it has dubbed Bing. I agree the new brand name...
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By |June 4th, 2009|Brand Naming, Fun Stuff, In-the-News, Product Naming|1 Comment
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Diabloggle

Maria Cypher
August 8, 2008
When a professional namer stumbles across a gem of a new name like Diaroogle — a search engine “for the discerning, on-the-go defecator who is brave enough to use a public bathroom” — there is simply no alternative to obsessively...
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By |August 8th, 2008|Fun Stuff|Comments Off on Diabloggle
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Cuil not so cool

Burt Alper
July 30, 2008
So putting aside the atrociousness of the name (seriously, this could be the worst company name ever launched), this new "Google-Killer" is not ready for prime time. I had to check it out, what with all the publicity it has...
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By |July 30th, 2008|Brand Naming, Fun Stuff, In-the-News|Comments Off on Cuil not so cool
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Kleenex Fights Being Generic

Mark Skoultchi
June 25, 2008
Occasionally we encounter start-up technology clients who tell us they want their name to be so popular it gets turned into a verb. Like, Google or Xerox. Oh ho ho, no you don't! These big-name companies spend a lot of...
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By |June 25th, 2008|Brand Naming, Branding, Language Use, Trademark|5 Comments
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We like our own names

Mark Skoultchi
April 11, 2008
Saw this fun little piece on naming today. It mostly talks about "Googlegängers" (folks who share the same name finding out about each other through Google). But the reference to people subliminally liking names that are similar to their own...
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By |April 11th, 2008|Fun Stuff, In-the-News|Comments Off on We like our own names
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