CatchThis Blog / good names

Alex Kelley

April 16, 2015

Perhaps it needn’t be said that everyone wants a unique name for their company. After all, if it isn’t unique at least from a trademark standpoint, you’ve got a cease and desist letter on your hands. But more than that, any naming company will tell you that a distinctive name that positions you apart from […]

Laurel Sutton

January 11, 2011

This item was originally published on January 9th, 2010 at Fast Company. Ah, 2010. Seems like a million years ago, when in fact we’re only two weeks into the new year. Like all good bloggers, I have a professional obligation to look back at the year that was and summarize the highs and lows of […]

Mark Skoultchi

April 14, 2010

By now you’ve likely heard all about KFC’s newest monstrosity masquerading as a sandwich. The Double Down is composed of two chicken breasts as the outer “bread,” and bacon, cheese, and sauce as the middle filling. There are plenty of reviews of the actual sandwich and its insane composition. But, as your friendly naming experts, […]

Mark Skoultchi

May 18, 2009

I saw a short news blurb on the rebranding of GMAC Financial to Ally Bank (here’s the LA Times story). Normally, I’m not such a big fan of companies changing their names as a way to escape bad associations (see previous post on Blackwater changing to Xe), but in this case, I actually think it […]

Mark Skoultchi

November 2, 2007

Saw a commercial for this contraceptive the other night. Actually really like the name. Marketed by Berlex Labs, Yaz is sort of a follow-up to the company’s already successful Yasmin oral contraceptive. I think Yaz has less estrogen in it than Yasmin, and Berlex claims it can treat emotional and physical premenstrual symptoms, and even […]

Create the Perfect Brand Name