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Don’t Have a Cow: Unjust Farm Animal Epithets

Mark Skoultchi
January 6, 2011
Is there any community of creatures more uniformly maligned than farm animals? Seriously. Isn’t it enough that we keep these animals hostage, squeeze their teats, feed them slop, spin their coats into cozy Merino sweaters, scramble their young, and just...
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By |January 6th, 2011|Fun Stuff, Language Use|Comments Off on Don’t Have a Cow: Unjust Farm Animal Epithets
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Ben 10 Shares His Perspective on Names and Nicknames

Mark Skoultchi
August 19, 2010
With all the hubbub in the naming industry about the Chevy nickname, I felt it was time for a fresh perspective. So here's Ben 10 sharing his wealth of knowledge from 10 alien species on the topic of names and...
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By |August 19th, 2010|Brand Naming, Fun Stuff|Comments Off on Ben 10 Shares His Perspective on Names and Nicknames
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What English Sounds Like to Everyone Else

Mark Skoultchi
December 18, 2009
See more funny videos and Music Videos at Today's Big Thing. Via SFist:   Julie Klausner and the fine folks at Boing Boing bring our attention to this gem: "Prisencolinensinainciusol," a 1972 song written by Italian composer Adriano Celentano using...
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By |December 18th, 2009|Fun Stuff|Comments Off on What English Sounds Like to Everyone Else
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Eight Ways to Kill an Idea

Beth Gerber
December 10, 2009
via FLIRTing with the Crowds
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By |December 10th, 2009|Fun Stuff|Comments Off on Eight Ways to Kill an Idea
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After the Crisis: Corporate Logo Parodies

Mark Skoultchi
December 17, 2008
Business Pundit has a great post of corporate logo parodies. Essentially they've tweaked 15 famous corporate logos to represent what those companies might look like after the current financial crisis. I love how some of the crisis parodies build off...
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By |December 17th, 2008|Brand Naming, Fun Stuff|Comments Off on After the Crisis: Corporate Logo Parodies
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Are You a “Stamper” or a “Stomper”?: Word Etymologies

Mark Skoultchi
October 7, 2008
This post isn't about Brangelina - I just needed an image and, lets face it, why not use them. They're a very handsome couple. Recently, Catchword New York hosted our company's quarterly retreat here on the East coast. All our...
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By |October 7th, 2008|Brand Naming, Catchword, Fun Stuff, Language Use|Comments Off on Are You a “Stamper” or a “Stomper”?: Word Etymologies
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Senator proposes renaming Dow Jones

Mark Skoultchi
September 30, 2008
And in financial news today, the Dow Jones industrial average rose 237 points as bargain hunters scooped up ailing stocks following yesterday’s 777 point freefall. Despite the modest snapback, Senator Skoultchi from New York is still aggressively pushing his proposal...
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By |September 30th, 2008|Brand Naming, Branding, Catchword, Fun Stuff|Comments Off on Senator proposes renaming Dow Jones
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Some Things Are Better Left to the Imagination

Mark Skoultchi
September 25, 2008
There are times when a snappy descriptive name for a product or program can be just the ticket. And there are other times when you can be…well, a little too descriptive. As in the case of the mayor of Akron,...
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By |September 25th, 2008|Fun Stuff, In-the-News, Language Use|Comments Off on Some Things Are Better Left to the Imagination
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Parents, please…

Mark Skoultchi
August 1, 2008
Yet another embarrassing article on baby naming fiascos. (If you don't want to read the article, here's the gist: dad (Mr. Jones) names new baby "Dow" while mom is sleeping after giving birth. Previous child, Indiana, thinks it will all...
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By |August 1st, 2008|Fun Stuff, In-the-News|Comments Off on Parents, please…
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Spotted Dick anyone?

Mark Skoultchi
September 26, 2007
Need I say more? Ok, maybe just a few quick remarks since I rarely blog. And perhaps now my brand name development colleagues, my naming specialist friends, also in the business of naming products and services and developing taglines for...
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By |September 26th, 2007|Fun Stuff, Language Use, Product Naming|Comments Off on Spotted Dick anyone?
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