January 6, 2011
Is there any community of creatures more uniformly maligned than farm animals? Seriously. Isn’t it enough that we keep these animals hostage, squeeze their teats, feed them slop, spin their coats into cozy Merino sweaters, scramble their young, and just generally use these innocent heterotrophs to clothe and feed our own (disclaimer: I eat enough […]
August 19, 2010
With all the hubbub in the naming industry about the Chevy nickname, I felt it was time for a fresh perspective. So here’s Ben 10 sharing his wealth of knowledge from 10 alien species on the topic of names and nicknames.
December 18, 2009
See more funny videos and Music Videos at Today’s Big Thing. Via SFist: Julie Klausner and the fine folks at Boing Boing bring our attention to this gem: “Prisencolinensinainciusol,” a 1972 song written by Italian composer Adriano Celentano using gibberish words made to sound like English. What English sounds like to non-English speaking foreigners, […]
December 17, 2008
Business Pundit has a great post of corporate logo parodies. Essentially they’ve tweaked 15 famous corporate logos to represent what those companies might look like after the current financial crisis. I love how some of the crisis parodies build off of the brand names while others cleverly tweak the logo itself! Also, don’t miss Catchword’s […]
October 7, 2008
This post isn’t about Brangelina – I just needed an image and, lets face it, why not use them. They’re a very handsome couple. Recently, Catchword New York hosted our company’s quarterly retreat here on the East coast. All our California-based colleagues were forced to endure the nightmare that is modern day air travel and […]
September 30, 2008
And in financial news today, the Dow Jones industrial average rose 237 points as bargain hunters scooped up ailing stocks following yesterday’s 777 point freefall. Despite the modest snapback, Senator Skoultchi from New York is still aggressively pushing his proposal to rename the index the Down Jonezing industrial average, at least until such time as […]
September 25, 2008
There are times when a snappy descriptive name for a product or program can be just the ticket. And there are other times when you can be…well, a little too descriptive. As in the case of the mayor of Akron, Ohio, who had the bright idea of privatizing the city’s sewage system as a way […]
August 1, 2008
Yet another embarrassing article on baby naming fiascos. (If you don’t want to read the article, here’s the gist: dad (Mr. Jones) names new baby “Dow” while mom is sleeping after giving birth. Previous child, Indiana, thinks it will all work out fine.) I’ll at least give these folks credit for spunk. Still a mound […]
September 26, 2007
Need I say more? Ok, maybe just a few quick remarks since I rarely blog. And perhaps now my brand name development colleagues, my naming specialist friends, also in the business of naming products and services and developing taglines for companies, will cut me some slack. Spotted Dick. Mmmm. Spotted Dick. Can’t remember the last […]